My Approach.

I really enjoyed Jenkins' book - it was well written, with clear arguments and well-chosen examples to support his definition of convergence. The language of the book is easily understandable to the average reader, he explains terms like "media convergence," "participatory culture" and "collective intelligence" and applies them to his examples. My approach to review his work is to explain his theory of convergence and narrow in on a few of his examples, including the "Bert is Evil" video, spoiler communities based around the reality series Survivor, reactions to the JK Rowling's Harry Potter series, and convergence culture seen in the 2004 Presidential Campaign. 

I believe that the best way to show how effectively Jenkins proves his argument is to explain how he applies his ideas and terms to this diverse set of examples - a YouTube video, a television show, a book series, and an important election. We will see that his theory of convergence is applicable to a wide variety of media platforms, thereby strengthening his assertion that different media outlets interact with and feed off of one another. These various media genres do not act separately - they "converge" in complicated ways. I have included a quote from each of the arguments that I feel helps illuminate the complexity of Jenkins argument.

Here are three of Jenkins' key terms to keep in mind while reading this blog:
1. Media Convergence
2. Participatory Culture
3. Collective Intelligence